Gala place cards, event programs, and menu cards placed at each seat. Photo: L. Barry Hetherington.

Gala event table numbers employed the brand typography over a background illustration of the facade on Adjaye’s Smithsonian Museum building. Photo: L. Barry Hetherington.

Digital signage reinforced the award brand throughout the evening. Photo: L. Barry Hetherington.

Award recipient architect David Adjaye with the trophy. Engraving designed by HAE Design. Photo: L. Barry Hetherington.

Name tags for the Eugene McDermott Award in the Arts at MIT Gala.

Established in 1974 by the Council for the Arts at MIT, the Eugene McDermott Award in the Arts at MIT is bestowed upon individuals whose artistic trajectory and body of work indicate that they will achieve the highest distinction as leaders in their fields. One of the most generous arts honors in the US, the Award reflects MIT’s commitment to risk-taking, problem solving, and to the idea of connecting creative minds across disciplines.

The design suite for the 2016 Eugene McDermott Award in the Arts at MIT includes digital and print advertising, email campaigns, event signage, and programs for the campus residency. The celebratory gala dinner event suite included debossed and foil stamped invitations, menus, table numbers, programs, place cards, name tags, digital signage, and the award trophy.