Branding for an event featuring renowned clarinetists Don Byron, Anat Cohen, Evan Ziporyn, Billy Novick, and Eran Egozy along with the MIT Festival Jazz Ensemble and MIT Wind Ensemble led by Music Director Frederick Harris, Jr. The program included music for jazz and chamber ensembles featuring the clarinet and a special world premiere of Jamshied Sharifi’s Ornament of the World as well as a community play-along piece featuring all guest soloists and attending clarinetists of all ages.

Event branding includes an illustration of a clarinet and a compilation of clarinetist profiles, to represent the play-along component of the event, and was distributed as:

• Animated gif for advertising on social media and web
• Printed posters and digital advertisement displayed on screens throughout MIT campus
• Advertisement on Boston’s WBUR website
• Day-of event collateral including concert program, wayfinding signage, and mounted large-format posters